Over Memorial Day Weekend, I made a new background image and coordinating avatar for my Twitter account (psst, I’m CrowChick). While I was researching my task, I kept running into articles about “how to get the most out of Twitter,” articles from people who promised that with Twitter, you could “build a publicity powerhouse” and “harness the power of the masses.” This contrasts nicely with the opinion of a coworker of mine, who stated that, “Twitter is a waste of time.”
I agree with neither of these sentiments. Twitter is useful, but it isn’t the be-all and end-all of marketing or promotion. It’s best to think of Twitter as a supplementary item, like a MySpace page or Facebook presence. It can be useful on both a professional and a personal level.
In this article, I’ll try to dispel some Twitter myths and provide some insight to how you can get the most out of your Twitter account.
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